Writing Email Subject Lines - What You Need to Know


Date & time Jan 23 '16
Creator shirleyosmans

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Email marketing is all about getting the variables right. One of them happens to be the subject line of your email. Your email's subject line is like the headline of your article or the title of your book. It makes you stand out from the rest and at the same time help your readers know what your email is about. Besides that, if your email messages are not going to be opened, there's no use of it. In the following article we shall be looking into a few simple email subject writing tips that you can use to get the most out of your email marketing.

1. Include a specific number in your subject line to increase the response. There is something about numbers that makes them stand out, and makes people want to check it out. It's actually the fact that people want to be sure of things. Nowadays, they want them more measurable. So including a number in your subject line will make them want to open your email and read. For examples, if you're emailing them an article about "Five Tips on Yoga" then use the number "5" there. This can be applied to almost all types of topics. One of the other reasons why this is a good idea for a subject line is because it's self explanatory. It tells your prospect what they will be expecting even before they open the email. So, try it out but don't go overboard with it.

2. End your subject line with three ellipses "...". This is actually a sneaky way to work with your prospect on a subconscious level and get them curious as to what lies ahead. Human beings are conditioned to find out something that's incomplete. Psychologically, they will be inclined to click on your subject line to discover what's in the email. It's like having an unfinished thought being planted in the prospect's mind, which is exactly why copywriters have been using this method for a long time now.

3. Try and include a kind of an identifier in the beginning of the subject line. This is because you want your readers to know that the email is coming from you. It also shows them what's it about. This is particularly helpful when you're sending out a series of email messages, such as follow up. You can have the "identifier" followed by part 1, part 2, and so on. You can also have your business name to make your email more recognizable. After all, you don't want to have your email get lost between the other emails when your subscribers are waiting for it.

All in all, from the above article we come to understand the importance of creating a response drive subject line. Even though the success of your subject line mainly depends on what's working for you, the above tips will help you different methods and see what's getting you the most response. Remember, the more you experiment with your subject line, the better.

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